RX2 embraces the environment with significant new partnership for 2017.
FIA World Rallycross feeder series teams up with Swedish brand VEIDEC.
Shared values of ‘winner’s instinct, courage and passion for perfection’.
The RX2 International Series presented by Cooper Tires is going green for its forthcoming inaugural campaign, after signing pioneering Swedish brand VEIDEC as a new series sponsor and technical partner.
VEIDEC develops advanced and sustainable chemical products for repair and maintenance professionals in 17 different countries, and will similarly supply its market-leading products to all of the RX2 competitors in 2017, as it aims to provide the rising stars of the rallycross world with the best possible conditions for success.
“VEIDEC’s uncompromising attitude towards performance and sustainability will be of great value to the drivers, to the audience experience and to the development of the series,” said Jan-Erik Steen, joint owner of RX2 rights-holder Olsbergs MSE.
“VEIDEC shares the mindset of today’s rallycross stars – winner’s instinct, courage and passion for perfection in every detail. We are proud to welcome VEIDEC as a sponsor and look forward to their contribution to the series.”
“The RX2 International Series is the perfect platform for us to express VEIDEC’s passion for performance with responsibility,” echoed VEIDEC Managing Director, Rickard Pålsson. “RX2 is all about the thrill of competition at the highest level, and we are excited to boost the series with our focus on health and the environment.
“We have been engaged in international motorsport for two decades, to test and develop our green products for repair and maintenance under the toughest conditions imaginable. Now we are taking yet another big leap forward. VEIDEC is represented in 17 countries and RX2 enables us to reach a global audience with our brand. We are delighted to enter into this long-term partnership.”
The 2017 RX2 International Series presented by Cooper Tires will take in seven rounds across three continents in support of the FIA World Rallycross Championship presented by Monster Energy, visiting Mettet in Belgium, Lydden Hill in Great Britain, Hell in Norway, Höljes in Sweden, Trois-Rivières in Canada, Lohéac in France and Cape Town in South Africa.
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Photo: RX2 Media